Please join us at PhIJI.org for a discussion examining online sports journalism within the Philadelphia media ecosystem, Monday, April 25th at noon at Temple University.

Guests will include Enrico Campitelli, Jr., founder and writer at the700level.com, Philadelphia Associated Press sports writer Dan Gelston, and John Miller, publisher and president of Philly Sports Daily.

We will be meeting in Tuttleman 105. The Tuttleman Learning Center is at the corner of 13th Street and Montgomery Avenue on Temple’s main campus. (Map) All events start promptly at noon.

Campitelli

Enrico Campitelli Jr., a native of the Philadelphia area, has been writing about Philly sports on the Internet since 2004 when he founded one of Philly’s most popular sports blogs, The700Level.com. The site grew over time from a one person blog to a website with half a dozen contributors. The site was acquired by Comcast SportsNet in March of 2010 and is currently part of the CSNPhilly.com team. In addition to acquiring The700Level.com, Comcast hired Enrico to run the site full time. Enrico was one of the original bloggers at AOL’s FanHouse and has also written for Deadspin.com. A Finance and Information Systems major at Boston College (’03), Enrico also spent 4+ years in the business consulting industry working for Accenture. He later graduated from George Washington University’s MBA program in May 2009 with a concentration in sports management. Philly Style Magazine ranked him No. 1 in Philadelphia of people whose “online posts keep us in the know.”

Gelston

Dan Gelston has been a sports writer with the Associated Press in Philadelphia for more than six years. He covers the Phillies, Flyers, 76ers, Jon Bon Jovi and the Philadelphia Soul, and travels to cover NASCAR races. Gelston grew up in upstate New York, studied at the University of Kansas, and previously worked for the AP in Indianapolis. He tweets from behind the scenes at @apgelston.

Miller

John Miller is the Publisher and President of Philly Sports Daily, which launched in August 2010. He has worked in local broadcasting for more than two decades, currently serving as the award-winning Pre- and Post-game radio host for Philadelphia Eagles football on WYSP-FM. He was a partner in a Philadelphia Public Relations firm for 11 years before leaving in Fall 2010. He holds a BS in Public Relations with a concentration in Psychology from Syracuse University (1986). He currently lives in Horsham with his family.

This event also celebrates the opening day of Philly Tech Week, the first annual week-long celebration of technology and innovation in Philadelphia. More info: http://www.phillytechweek.com/

PhIJI events are free and open to the public.

Doug Mitchell

Doug Mitchell is a nationally recognized trainer and coach for young people and early career professionals in multimedia while guiding them through life and work.

Mitchell is coming to visit PhIJI at Temple University next Monday, April 11, 2011 at noon, to present “The New U: Landing A Media Job In Today’s Climate.”

Please note the new time and location: This semester we will be meeting in Tuttleman 105. The Tuttleman Learning Center is at the corner of 13th Street and Montgomery Avenue on Temple’s main campus. (Map) All events start promptly at noon.

Currently, Mitchell is the Project Manager for African-American Public Radio Stations at the National Federation of Community Broadcasters, and the Co- Project Director of “The New U” Entrepreneur Fellowship Program at UNITY: Journalists of Color. Mitchell is also the Career Coach at Knowledgewebb.net, a member of the Advisory Board at West Virginia University School of Journalism, Chairman at the National Association of Black Journalists Media Institute, an Advisory Board Member at The Featherstone Foundation, and Board Member at RTDNA: Radio Television Digital News Association.

Previously, Mitchell was the Senior Project Manager, Recruiter and Multimedia Trainer at PRI’s “Living On Earth,” and adjunct instructor at the Graduate School of Journalism at City University of New York, Project Founder and Project Manager for “next generation radio” at NPR, a Fulbright Scholar-State Department-Knight Int’l Press Fellow at Pontificia Universidad Catolica de Chile, and Newsmagazine and Field Producer at National Public Radio.

PhIJI events are free and open to the public.

Rob Bole

Robert Bole, vice president of Digital Media Strategy at the Corporation for Public Broadcasting, is coming to visit PhIJI at Temple University Monday, March 28 at noon.

Please note the new time and location: This semester we will be meeting in Tuttleman 105. The Tuttleman Learning Center is at the corner of 13th Street and Montgomery Avenue on Temple’s main campus. (Map) All events start promptly at noon.

Bole will present: Journalism through Digital Storytelling

Today reporters and editorial writers have a wide-range of tools to choose from to engage their audience in the journalistic experience.  The familiar words on paper or screen are being joined by data visualization, crowd-sourced information, animations, geo-locational information and the dynamism of increasingly sophisticated mash-ups of content.

In the past twelve to eighteen months there has been a broadening of creative methods by a new class of master story-tellers that utilize the capabilities of digital media to expand notions of journalism.  This talk will highlight some of the best journalistic digital story-telling on the web and discuss how these new forms are starting to change the way the public sees and participates in news gathering, distribution and applying it to their daily lives.

Highlights will include NYTimes and NPR’s data journalism, WYNC’s crowd-sourced mapping and perhaps what is coming in the future via HTML 5 video.

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Robert Bole is vice president of Digital Media Strategy at the Corporation for Public Broadcasting. He leads the development and execution of CPB’s strategy for investing in digital media.

Previously, Bole served as the senior vice president of Media for One Economy Corporation, a global nonprofit organization that uses technology and online content to help low-income people improve their lives and enter the economic mainstream. Working at One Economy for nearly nine years, he helped launch the Beehive, an online platform that connected over 15 million low-income families to information to healthcare, financial services, education and workforce development. Serving in a variety of positions, Bole helped launch local programs in over 45 communities, as well as four additional media properties, most notably the Public Internet Channel.

Bole has over seventeen years of experience in managing nonprofit programs, including work for The Enterprise Foundation, the city of Portland, and the city of Philadelphia. He has an undergraduate degree from George Washington University and a Master’s from University of Pennsylvania.

At the Corporation for Public Broadcasting: Robert Bole

Bole’s blog: http://publicpurposemedia.blogspot.com/

On Twitter: http://twitter.com/rbole

This is a guest post from Prof. George Miller, at the Temple University Department of Journalism, taken from his Entrepreneurial Journalists of Philadelphia blog. Miller teaches entrepreneurial journalism at Temple.

Greg Osberg, the new CEO and publisher of the Philadelphia Inquirer, Daily News andphilly.com, is a local guy from Paoli.

That, he said, was overshadowed during the recent bankruptcy hearings in which a team of local owners lost control of the media company.

Osberg was hired by the new ownership group, Credit Suisseand Angelo Gordon. He has big plans for the company, including:

• Launching a media incubator inside the Inquirer building, where small media companies can exist rent-free.
• Forming content partnerships with universities and niche websites.
• Restructuring the advertising sales teams so that ad reps sell print, online and apps at the same time.
• He already moved philly.com into the building, meaning that philly.com staffers are now unionized (they previously were not, and they were housed several blocks away).
• Every editorial staffer has to think multimedia, all the time, he said.
• He wants reporters acting as pundits on TV, thus promoting the brand.
• He wants to financially reward anyone on staff who develops innovative efficiencies.

It will be a difficult transition. He said that the papers had lost 25 percent of their readership over the past five years, and 50 percent of the advertising dollars has disappeared as well.

“That’s a significant percentage of your business going away,” he said last week while visiting Temple University for a Philadelphia Initiative for Journalistic Innovation event.

Rather than use wire coverage or focus heavily on national or international news, the papers and website will concentrate on information not found anywhere else, Osberg said. And there will likely be a paywall established next year.

“We need to figure how to bring commerce back to our brands,” he said.

He doesn’t have a business model yet, he admitted. He said that building audience should build value, bringing profitability.

“It’s going to take a couple of years to achieve this miracle,” he said.

He later confessed, “I have no idea if it’s going to work or not.”